Summer, sun, and sunshine! We are in an all-out mood for shopping. Finally it’s time for light attire, shorts, cute dresses and summer shirts with fresh prints!
You also got in shopping mood for kids wear online but don’t quite know where to go for shopping?
Being moms ourselves, we know very well how difficult it can be to find pretty kid‘s clothing aside from online shops giants with their often dull product selection.
© Wolf & Rita X Castelbajac
Yet here they are – truly beautiful online shops for children attire! “kleine feine Leute“ is one of them – brand new and with an exquisite selection of national and international brands, just the way we like it!
Since October 2016 you are able to browse through a remarkable online product selection for 2 to 10 year-old children. All products and brands are carefully and affectionately hand-picked by Katherina Kopp, founder and manager of this kids wear online shop. The fact that she is a mom of a 4 year-old herself certainly influenced her talent in selecting the right clothes. “kleine feine Leute” allows Katharina to follow her interest in design, art, and children’s clothing – with a very impressive result. You can find out which brands available at “kleine feine leute”, what’s particularly important for Katherina when selecting products, and many more things in our interview.
Katherina Kopp © kleine feine leute
Dear Katherina. “kleine feine leute”, your online shop for children’s clothing, opened at the end of last year. Here, you present a beautiful selection of age-appropriate clothing suitable for children aside the mass market for 2-10 year-olds. There are a number of kids wear online shops. What distinguishes “kleine feine leute”?
I think it is very beautiful that there is interest in shops beside the large chains.
It certainly is a very subjective selection of brands and products. However, I have been told many times that this is exactly what makes kleine feine leute attractive.
In my opinion, it is essential that the clothes are enjoyed by the children themselves, additionally I am interested in well-made design and the material and manufacturing quality is of great importance.
I was very lucky that labels like Wolf & Rita and Repose Ams wanted to work together with me from the very beginning on. A few, mostly small European labels, such as hello Simone with her breathtakingly beautiful clothes and Wonderers with their remarkable knitting patterns, are going to join us in autumn.
Additionally, I am very interested in German labels. Think globally – act locally! There are a number of truly great designers such as Monkind, who are also going to join kleine feine leute this autumn.
In my experience, all these small labels have a great history which is also reflected in their products.
Which brands are represented at kleine feine leute?
At kleine feine leute we have products by Wolf & Rita, Gro Company, Repose Ams, minabulle, Milk & Buscuites, Love Kidswear, Oloff Jonsson, smalls, Salt-Water Sandals, kids on the moon, little Noah and Sons + Daughters. This selection is extended by hello Simone, Wonderers, Monkind, maed for mini, and Pierrot la Lune in autumn.
© Repose AMS
What is most important for you when selecting brands?
Design, quality, manufacturing, the label’s history, but also practical experiences with my four-year-old daughter influence my brand selection.
This is also the reason why I’m a bit cautious about entering the age group for above 10 year-olds, even though I’ve been told by many that there is a great demand.
You have a four-year-old daughter! To what extent are you allowed to participate in the selection process and what’s particularly important for you?
Just like most girls at that age, we are currently in the “dress phase”.
We have a great kindergarden where the children are going outside a lot, in almost every weather condition. These two things together sometimes lead to discussions.
Besides that, we agreed on me making the pre-selection and the final selection is then made by my daughter. This often leads to unexpected great combinations.
Nevertheless, I am certainly not free of having to withstand some things, but I am lucky to have a daughter that almost always shows great taste.
I think it’s quite surprising and calming at the same time, that children have a great sense for material quality and wear comfort. Here, we almost always agree.
Next to your online shop you also organize pop-up events. What do you enjoy most about this?
We really enjoy the pop-ups, which we also call “Invited by… “, since we are able to get establish direct contact at these events. This also allows us to describe some products much better since we are able to experience them visually and physically.
For example the quality of merino wool by smalls. When viewing the shirt online you might be concerned about their price, but many parents that had the chance to hold the shirts in their own hands bought them immediately.
© Repose AMS
Last but not least we have to ask our mandatory question that we ask to all our interview partners: Please complete the sentence: “Kids are great, because …”
… they are so honest and direct with their reactions. This is a great gift!
It has been a true pleasure to present “kleine feine leute” to you. We wish all the best and good luck to Katherina, and happy browsing to our readers!
The next pop-up event “Invited by… ” takes place on the 23rd and 24th of June in Tragbar, Zenittistr. 23, in 80337 Munich.
Everybody is very welcome to join!