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We have some big news to share with you. Lilija – our co-founder and one half of Pepe & Nika – is launching Orbasics – her own brand for organic kids clothes.

Lilija created her clothing line from a desire to make high-quality children’s basics that protect the resources of the planet and are affordable to any parent. The result is an essential collection of five basic items made in Europe from 100% organic cotton that is super soft, stylish and available at a fair price.

The entire collection is now available on orbasics.com!

As a little plug, we want to give you a personal insight into how Orbasics came to be, with our series “Let´s talk to… Lilija from Orbasics.”

Pepe&Nika interviewed Lilija, co-founder of Pepe&Nika introducing her very own brand for organic kids clothes OrbasicsLilija with her daughter Nika © Orbasics

How did you get the idea to make fashion for kids?

Growing up, I already had a big love for fashion. I used to spend hours and hours at the kitchen table creating my own designs. Even though I didn’t start to work as a designer right away, my passion for clothing and design always stayed with me.

When I had my beautiful daughter Nika, I started to search for ethical, stylish and affordable kids basics that can be passed down through generations. Each time the search was frustrating, the basics were either produced by non-organic fast fashion companies or had a hefty price tag.

Finally, I decided to just take the leap. Nika inspired me to connect my creative and my ethical side by designing organic kids clothes that I wanted her to wear just as much as she would want to wear them herself. This way I can do what I love while at the same time doing good, it´s just a wonderful combination!  

Pepe&Nika interviewed Lilija, co-founder of Pepe&Nika introducing her very own brand for organic kids clothes Orbasics         Orbasics clothes are made of GOTS-certified 100% cotton fabrics © Orbasics

Where are the materials from and where do you manufacture?

It was immediately clear that I wanted to make our clothes from 100% organic cotton, because it’s the most durable and healthy material for clothing, especially for kids who have more sensitive skin. The cotton comes from GOTS (Global Organic Textile Standard) certified manufacturers, meaning that the entire production is monitored and organic.

After lots and lots of research and visits to factories around Europe, I found a really great manufacturer in Portugal. The work with their team has been very rewarding and fun so far!

Orbasics_PepeNika_organic-kids-clothesWorking on the prototypes with the manufacturer © Orbasics

Orbasics-organic-kids-clothesThe first sample almost finished © Orbasics

What do you like the most about making fashion for kids?

That’s hard to say. It might sound cheesy, I love everything about it! It´s very exciting to think about the perfect design, shape, and texture for kidswear, to strip down organic kids clothes to their essentials and think about what kids really need. I also love brainstorming and picking the colors. I have spent hours and hours picking the colors…

And of course, the best moment is when children get to wear your clothes for the first time and are happy in it!

Pepe&Nika interviewed Lilija, co-founder of Pepe&Nika introducing her very own brand for organic kids clothes Orbasics© Orbasics

What was your favorite item of clothing as a child? Did you own something that was particularly special to you or that you connect with a story?

As a kid I really adored dresses. One of my absolute favorite dresses was a dark blue, minimalist short dress with a strawberry embroidery on the chest. Maybe this explains my never-ending love for strawberries?

How would you describe the style of Orbasics and what is unique about your label?

With the collection, I wanted to create stylish and soft organic kids clothes with a really big focus on supreme quality and affordability for all parents.

The collection is unicolor, unisex and minimalistic, but looks really fashionable at the same time. That’s what we are going for: we want to make the dress-up in the morning headache-free, but still, give kids a unique look. The basics easily mix-and-match with your kids other favorite outfits – but of course, it´s possible to dress in Orbasics only and look super stylish too!

Pepe&Nika interviewed Lilija, co-founder of Pepe&Nika introducing her very own brand for organic kids clothes OrbasicsVery first photoshooting  © Orbasics

What is very important to you? How would you introduce Orbasics to other mothers?

I want moms to know that they are not only buying comfy and long-lasting organic kids clothes for their kids but get it at fair prices, too. How are these prices possible? By cutting out the middlemen and selling directly to you, I can offer our clothes at prices comparable to non-organic brands.

And of course, I want to let parents know that the clothes were produced in a completely fair and monitored way with 100% organic materials only. With Orbasics they are protecting their kids´ skin and the resources of the planet, too.

Pepe&Nika interviewed Lilija, co-founder of Pepe&Nika introducing her very own brand for organic kids clothes Orbasics© Orbasics

Where do you see yourself and your label in three years from now?

We want to become the go-to destination when parents need organic kids basics for their kids and to be known for reliable quality and long-lasting clothes. In three years, we hope to serve parents & kids all around the world with a wider collection of products and colors.

Please finish the sentence: “Children are great because….

… they are a mirror to ourselves and because they make us better people…

Pepe&Nika interviewed Lilija, co-founder of Pepe&Nika introducing her very own brand for organic kids clothes OrbasicsFirst collection  © Orbasics

So check out our first collection on orbasics.com!

We look forward to hearing how your kids like the clothes!

Orbasics organic kids clothes Oh-so easy pantsOh-so Easy Pants © Orbasics

Orbasics organic kids clothes Oh-so easy pantsOh-so Easy Pants © Orbasics

Orbasics organic kids clothes luxury teeLuxury Tee © Orbasics

Orbasics organic kids clothes the luxury tee and oh-so easy pantsSmart Little Mix © Orbasics

Orbasics organic kids clothes campaign Kickstarter © Orbasics

Orbasics organic kids clothes kickstarter campaign © Orbasics

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Petra Uhrakova

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